Privacy Policy
Effective Date: 08/07/25]
Capital Lumber Co, Inc ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, and share your personal information when you visit our website [after-focus.com] (the “Site”), contact us, or use our services.
Privacy Policy
1. Information We Collect
We collect the following types of data:
Personal Information: Name, email address, and company name via contact forms or booking tools.
Usage Data: Pages visited, session duration, click behavior, and interactions via analytics tools.
Device & Technical Info: IP address, browser type, operating system, and screen resolution.
2. How We Collect Data
We collect data through:
Google Analytics 4 (GA4): Tracks user behavior and site traffic.
Google Ads Conversion Tracking: Measures ad performance and conversion events.
Google Tag Manager (GTM): Manages and deploys marketing and analytics tags.
Hotjar: Records anonymized heatmaps, click patterns, scroll behavior, and sessions.
Cookies & Tracking Technologies: Used to enhance your experience and analyze performance.
3. Why We Collect Your Data
We use your data to:
Improve website experience and functionality
Optimize ad performance across Google
Track conversions and engagement for marketing campaigns
Communicate with users who submit forms or calls
Personalize content and retarget users on advertising platforms
Generate internal performance insights (not shared publicly)
4. Sharing & Disclosure
We do not sell your personal data. We may share it with:
Trusted third-party platforms (Google, Hotjar) strictly for analytics, performance tracking, and booking functionality
Legal authorities, if required by law or to enforce legal agreements
5. Cookie Policy
We use cookies for analytics, advertising, and site functionality.
By using our site, you consent to the placement of cookies unless you disable them in your browser.
Types of cookies used:
Essential cookies (site performance)
Analytics cookies (GA4, Hotjar)
Advertising cookies (Google Ads)
6. Data Security
We follow industry-standard security practices and only integrate with trusted platforms. However, no system is 100% secure. Use the site at your own discretion.
7. Your Rights
Depending on your location, you may:
Request access to or deletion of your personal data
Opt-out of tracking or targeted ads via browser settings or platform preferences
Contact us directly for privacy inquiries
